Increased Protein
Additional High Quality Fat Sources:
New Formulas & Delivery Specific Solutions:
Urinary Tract Health:
| • | Recent studies show that cats thrive on increased protein levels. |
| • | We have increased protein by 8-10% across all formulas. |
| • | Healthy Weight and Indoor Health have maintained lower protein as higher protein would increase fat and calorie levels. |
| • | As obligate carnivores, cats need additional Arachidonic Acid (AA), an essential fatty acid for felines that they cannot produce on their own. We now combine chicken fat, which has high levels of AA, and extra virgin olive oil to deliver an optimal fatty acid profile. |
| • | Healthy Weight: Improved fiber source *The magnesium level of oat fiber is lower than rice bran, thus helping us to achieve our Magnesium GA of 0.098% Max. *Oat fiber is a nutrient-rich and calorie-free, which helps cats feel full longer and reduces cravings. |
| • | Indoor Health: Offers increased fiber to help move hairballs through the system and lower calories to support the more sedentary lifestyle of indoor cats. |
| • | Achieve the consistent urine pH of 6.1 to 6.6, with a Standard Error of Mean (SEM) of less than 0.10. |
| • | Limit the amount of magnesium in the diet to further minimize risk. |
| • | Promote a healthy urinary tract environment with 3 types of cranberries. |
