Nature's Variety believes many commercially available diets targeted at life stages or special needs (e.g., puppy, senior, large breed, weight control) are in effect formulation corrections designed to overcome nutritional deficiencies inherent in largely grain based diets. These nutritional deficiencies arise from least-cost manufacturing practices that utilize large amounts of low cost grain by-products such as glutens. Glutens are generally included in kibble diets as a low cost option to increase the protein content of the food without adding more meat. For this reason Nature's Variety offers a nutritionally dense kibble formula that is appropriate for all life stages based on high meat protein content and whole grains.

Nature's Variety Prairie Brand Dry Kibble Diets are designed to be rotated freely for variety and optimal nutrition. A growing body of scientific research recommends feeding variety, including fresh food. To rotate Nature's Variety Dry Kibble Diets, just change proteins each time (or every other time) a new product is purchased from your store.